It is a book of a little while ago.
Daisuke Yanagisawa representative kayak interesting book Books corporation, the third bullet.

Now, there is a need in any job "thinking." Product development, proposal-based marketing, market analysis, advertising production ....... That even if you have any work, use your head, make a "great idea" that I am being expected. It is the same with the Internet industry that our company is active. Also produced web client that has received an order, the development of their original service, all depending on the idea. I can say that it takes life and death of the company on the idea. So, if you have the know-how that can anyone make a "great idea", then surely, it will be extremely useful. Unfortunately, to be honest, "great idea" is not It is not for everyone, but put out. Let's not seeing a "great idea" but rather most people. But if instead of "great idea", "ideas are not really", you will be let out to anyone. There is no sense in it Is not so put out the "idea is not really" .... Is it true? It's not. Decided to put the idea "not really" is, is there a lot of sense. [Cited by early authors]

Do not think >>> idea.

Book (soft cover) Publisher: 199 pages Publisher: Nikkei BP (11/19/2009)
ISBN-10: 4822247813
ISBN-13: 978-4822247812
November 19, 2009 Release Date:
18.6 x 12.8 x 2.2 cm: Product Dimensions