ソーシャルメディア・ダイナミクス

, "Did you work with us in partnership Gattsuri at one site a few years ago Looops san. "
Published a statement of social media strategy "lupus" know-how that is crammed.
I think this is buy it.

Certificate for winning business strategy summarizes how to take advantage of social media for business use, the social media era. I have to practice from the idea of ​​covering the basics. In seven chapters, with advanced cases at home and abroad to introduce the concept of social media and, in the first half to explain the proposed method of project planning when deploying an enterprise. Operational know-how, an indicator of effect measurement, to build analysis tools from the system, in the second half, it reveals the practical know-how when you actually take advantage of social media in the enterprise. In addition, the final chapter, recorded an interview at the forefront of the use of social media. Personnel and companies that take advantage of Uniqlo, Muji, Groupon Japan, Softbank Mobile, and Nissen, social media, Mr. Kazuhiro Suda Naoyuki Sato Mr. Creative Director, the three major management platform mixi, GREE, DeNA of but, says the idea straight to social media from the perspective of each. One issue that aggregates the latest knowledge to help not only the person in charge of the company Web, such as a person involved in public relations and job planning, management strategies, in a wide range of business use. [Citation publisher]

Unravel >>> from the voice of the social media case studies and field dynamics ~, ~ corporate strategy social media success

Book (soft cover): 256 pages Publisher: Addison-Wesley (2011/1/20)
Japanese Language
ISBN-10: 4839937753
ISBN-13: 978-4839937751
2011/1/20 Release Date:
20.8 x 15 x 2.6 cm: Product Dimensions